| Home | 最新文章 | 登入 | 申請網誌
創業研究 2008年01月11日

全中… 實在講得太好了。

 

原文出處:Top Ten Myths of Entrepreneurship

This is a guest post by Scott Shane as a follow up to his entrepreneurship test. He is the A. Malachi Mixon Professor of Entrepreneurial Studies at Case Western Reserve University. He is the author of seven books, the latest of which is The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them:

    1. It takes a lot of money to finance a new business. Not true. The typical start-up only requires about $25,000 to get going. The successful entrepreneurs who don’t believe the myth design their businesses to work with little cash. They borrow instead of paying for things. They rent instead of buy. And they turn fixed costs into variable costs by, say, paying people commissions instead of salaries.

    2. Venture capitalists are a good place to go for start-up money. Not unless you start a computer or biotech company. Computer hardware and software, semiconductors, communication, and biotechnology account for 81 percent of all venture capital dollars, and seventy-two percent of the companies that got VC money over the past fifteen or so years. VCs only fund about 3,000 companies per year and only about one quarter of those companies are in the seed or start-up stage. In fact, the odds that a start-up company will get VC money are about one in 4,000. That’s worse than the odds that you will die from a fall in the shower.

    3. Most business angels are rich. If rich means being an accredited investor –a person with a net worth of more than $1 million or an annual income of $200,000 per year if single and $300,000 if married – then the answer is “no.” Almost three quarters of the people who provide capital to fund the start-ups of other people who are not friends, neighbors, co-workers, or family don’t meet SEC accreditation requirements. In fact, thirty-two percent have a household income of $40,000 per year or less and seventeen percent have a negative net worth.

    4. Start-ups can’t be financed with debt. Actually, debt is more common than equity. According to the Federal Reserve’s Survey of Small Business Finances, fifty-three percent of the financing of companies that are two years old or younger comes from debt and only forty-seven percent comes from equity. So a lot of entrepreneurs out there are using debt rather than equity to fund their companies.

    5. Banks don’t lend money to start-ups. This is another myth. Again, the Federal Reserve data shows that banks account for sixteen percent of all the financing provided to companies that are two years old or younger. While sixteen percent might not seem that high, it is three percent higher than the amount of money provided by the next highest source – trade creditors – and is higher than a bunch of other sources that everyone talks about going to: friends and family, business angels, venture capitalists, strategic investors, and government agencies.

    6. Most entrepreneurs start businesses in attractive industries. Sadly, the opposite is true. Most entrepreneurs head right for the worst industries for start-ups. The correlation between the number of entrepreneurs starting businesses in an industry and the number of companies failing in the industry is 0.77. That means that most entrepreneurs are picking industries in which they are mostlikely to fail.

    7. The growth of a start-up depends more on an entrepreneur’s talent than on the business he chooses. Sorry to deflate some egos here, but the industry you choose to start your company has a huge effect on the odds that it will grow. Over the past twenty years or so, about 4.2 percent of all start-ups in the computer and office equipment industry made the Inc 500 list of the fastest growing private companies in the U.S. 0.005 percent of start-ups in the hotel and motel industry and 0.007 percent of start-up eating and drinking establishments made the Inc. 500. That means the odds that you will make the Inc 500 are 840 times higher if you start a computer company than if you start a hotel or motel. There is nothing anyone has discovered about the effects of entrepreneurial talent that has a similar magnitude effect on the growth of new businesses.

    8. Most entrepreneurs are successful financially. Sorry, this is another myth. Entrepreneurship creates a lot of wealth, but it is very unevenly distributed. The typical profit of an owner-managed business is $39,000 per year. Only the top ten percent of entrepreneurs earn more money than employees. And the typical entrepreneur earns less money than he otherwise would have earned working for someone else.

    9. Many start-ups achieve the sales growth projections that equity investors are looking for. Not even close. Of the 590,000 or so new businesses with at least one employee founded in this country every year, data from the U.S. Census shows that less than 200 reach the $100 million in sales in six years that venture capitalists talk about looking for. About 500 firms reach the $50 million in sales that the sophisticated angels, like the ones at Tech Coast Angels and the Band of Angels talk about. In fact, only about 9,500 companies reach $5 million in sales in that amount of time.

    10. Starting a business is easy. Actually it isn’t, and most people who begin the process of starting a company fail to get one up and running. Seven years after beginning the process of starting a business, only one-third of people have a new company with positive cash flow greater than the salary and expenses of the owner for more than three consecutive months.



隨心, 創業研究 2007年07月04日

創業同行Simon今天寫了篇頗有趣的文章,在此和大家分享一下:

 

(原文:http://www.simonchan.net/2007/i-think/startup-ten-miracles

最近跟一些朋友谈起创业经验,发觉创业人都是奇迹主意者。奇迹主意者相信奇迹会出现,知道奇迹会发生,他们努力加速这个过程,甚至主动创造奇迹。

其实创业人真的需要有勇气去追求实现看似不可能的事情。一个成功的创业进程就需要发生至少十个奇迹。

1. 想出新概念
在这资讯爆炸和全球化的年代,要想到新而且有价值的概念实在是难,要想到一个不容易给资金充足的对手复制的就更是不可能。

2. 寻找一起创业的人
可以找到专长不同,可信,有共同远见,甚至愿意全时间投入创业的人组织班底实在是奇迹。

3. 决定牺牲稳定的生活,甚至将自己的钱全放进这个新概念
创业需要资金。到底需要有多大的动力和信心支持这个决定? 为了这个没有人尝试过的概念放弃一切,走出第一步。

4. 说服天使来地球投资
如果资金不够,就要在你什么都没有的时候找天使投资人。用一个Powerpoint就叫天使投钱,这样的天使到底在哪里可以找到?

5. 建立团队
就算你真的获得足够资金,办公室也可能是在住宅,或是一些奇怪的地方。在面试时你又不能完全说出你的新概念和商业模式。谁会愿意加入? 你这个零名望的新公司如何吸引人才? 我还记得很多人面试时将蛙爪说成爪蛙。

6. 开发产品
人手资源有限,时间紧迫,团队第一次合作,还没有制定流程,产品方向和设计风格还没有定好。要按时完成产品开发,机会很低。

7. 吸引用户接受新产品
新产品推出市场,功能还未完全做好。推广不是最大的问题,问题是用户为什么要用你的产品,而放弃已经习惯了的其他类似产品。要用户接受新品牌,记得你的新网址实非易事。

8. 证明盈利模式
“Business is business”没有盈利什么概念都是死的。但如何在这习惯了什么都是免费的市场里获得第一元的确难倒了许多创业人。如果你的收费对象是广告主,那如何 在这花多眼乱的高流量网站群和广告方案中突围而出? 看来像个不可能的任务(Mission Impossible)。

9. 多次信服VC
VC 是很精明的,他们懂得看数字,看管理人的质数,看商业模式,看市场前景等一大堆问题。创业人要完成一次又一次的风险投资挑战,真是能人所不能。

10. 出售或上市
最后的一个奇迹就是能够吸引巨型企业以高价买下你辛苦建立的业务,还觉得物有所值。或将其卖给大众市场–上市。将你的业务变成行业的领导者。回头一看,当初在咖啡室跟朋友聊天得出来的小概念原来真的可以改变世界。

创业领袖的负责就是要带领团队齐心地实现一个又一个的奇迹。

 



創業研究 2007年06月01日

昨天(30 May 2007),與D5會議 ,舉行了一場世紀之會!Steve Jobs與Bill Gates同場互相評論,對於我輩電腦人來說,一萬個必看!

他們自97年MacWorld的視像會議後再沒有同場出現過(當時我記得是Bill Gate在銀幕上出現宣佈對Apple注資,和在MacOS上推出IE),今次兩人由1977年一直談到2007年,絕對是一個當事人現身說法的珍貴紀錄!

 

 
http://link.brightcove.com/services/link/bcpid452319854/bctid958475626 

 



(閱讀全文)

創業研究 2006年06月27日

我有Kenneth Cole的手錶,Kenneth Cole的皮帶。

Kenneth Cole不是最頂級的名牌,但我就是喜歡Kenneth Cole - 不是因為產品的表面,而是因為其內涵。

Kenneth Cole的產品,都附帶他的創業故事的小卡片,而能夠看到他親口說出來,更加感受至深。


 



| 1